Give Your Store A Makeover
The large volume of footfall and rough and tough nature of the Christmas and Boxing Day shopping can badly impact the look and lustiness of the store. Tills, lights, heating, security cameras and alarms have all been used more often than usual in such a short space of time. Consequently things breakdown or go wrong. Anderson Property Services suggest having a property maintenance or facility management company on hand who supply reactive maintenance services to fix any emergency or urgent problems.
As well as this, the general look and feel of the property may need some tidying up. It is vital to keep your store looking fresh and clean so in the quieter winter months re-paint the walls, re merchandise your stock and look into other ways you can modernise and spruce up your store.
Have a Clearance Plan
Many people look forward to the end of year/ January sales to grab some good deals. It is vital to markdown older but valuable stock to clear space for newer trends/items coming into the summer months. Merchandise your sale products to look attractive and inviting – busy, cluttered sale rails no longer work in today retail environment. Commercialise on gift card purchase – up selling products for these transactions. Be prepared for lots and lots of returns/ unwanted gifts. You can capitalise this by having an exchange policy and cut down your returns period to 14 or 28 days.
Better Targeted Products = Increased Sales
New season product is the most exciting time of year, so make sure you buy in the correct merchandise. Carefully analyse your previous years sales. What were people buying? How much were they spending? This way you can create your budget. Forecast future trends – what will people be wanting to purchase? How much will be be willing to spend? Finally analyse your Christmas sales/ period to plan ahead for even better results next peak season.