Why You Should Be Using Social Media Marketing
We have been catapulted into an age where everything is online. With the ever-growing opportunities that social media marketing presence to companies small and large, here are some of the many reasons that you should be using social media marketing.
Increased Brand Awareness
Social media is used by millions of people, this means that if your company markets on social media, it also has the potential to be seen by millions. It is used to syndicate content and increases your businesses visibility online. This, in turn, can help boost your search engine ranking and make your company more accessible to new consumers.
More Inbound Traffic
When you limit your marketing strategies and don’t advertise on social media you run an extremely high risk of limiting your customers to regulars. Being on social media allows consumers who once might not have known your company existed to explore your company and see if it’s right for them.
Better Customer Satisfaction
Social media allows you to communicate and network with potential and existing customers a lot easier than you would have been able to before. It allows you to get customer feedback and respond to any enquiries and complaints. This boosts your customers’ satisfaction when they see that your company actually cares enough to respond to what they have to say.
Improved Brand Loyalty
This comes hand in hand with brand satisfaction. If your customers are satisfied they are more likely to grow a loyalty to the brand. This happens when a trust is formed between customer and company. People who are brand loyal are likely going to choose your products or services over your competitors.
Social media marketing is one of the most cost-effective advertising strategies. Signing up and creating an account is absolutely free across almost all social media platforms. From there you can either choose to invest in paid promotions such as adverts or sponsored posts or just use the sight for free. You are more likely to get a higher volume of new customers through paid ads, but that doesn’t mean that you won’t if you opt for the freebie option. A lot of social media platforms operate on a pay-per-click (PPC) system, which means that you won’t actually start paying for some adverts until you start seeing results!
Increased Marketplace Insight
Social media is a wonderful thing for a company because everyone is on it, and it’s not just customers you should be interested in. You can also view your competitors, their campaigns, and their success (or failure). Social media gives you access to analytical data for your own company as well as your competitors. Which could be useful when devising a new strategy.