How to Use Pinterest for Business

With 200 million monthly users, Pinterest may not be the social media powerhouse like Facebook just yet. However, it is fast gaining traction within the social media sphere – making it a valuable platform for businesses to tap into.

Like any other social media site, Pinterest enables businesses to gain insight into valuable demographics that can help to provide more personalised engagement opportunities and increased sales. One in every two Pinterest users are millennials and while it is true that the network does have more female users than male, 40 percent of the new users are men.

Not convinced yet? Keep reading.

So Why Should Your Business Use Pinterest Anyway?

Well for starters, unlike users on any other social media platform, Pinterest has highly engaged users who are actively searching to make a purchase (a whopping 93 percent to be exact – yeah, that’s almost all of them). Meaning that is you do not have a solid plan in place for how to use Pinterest as part of your business strategy, you are definitely missing out on some key opportunities to reach out to potential new customers.

Second, more than half say they have discovered a new brand or product from business content on Pinterest and one in every two people have made a purchase after seeing a Promoted Pin.

Feeling intrigued, yet? The next section will walk you through the Pinterest for Business setup process.

Woman Using Pinterest on Laptop

Woman Using Laptop

First Things First

Before anything else, here is a quick overview of some key Pinterest terminology:


Do you want to try guessing what this is first? Come on, it’s easy. Pins are simply images or videos that someone chooses to save on Pinterest. For business, more important than the image or video itself is the link. Every pin has a back link to the original source, so Pinterest can be a great source to generate traffic to your website.


Pinterest users are called Pinners. Pinners save a LOT of stuff – an incredible 100 billion Pins to date. In order to keep everything organised, they can sort their Pins into collections which are called boards. For example, if someone wants to save a recipe they’ll create a board called ‘Recipes’ and save all their recipes there.

Pinners can follow an entire account or just a specific board which interests them.


Just like on any other social media network – the accounts or boards users are following will automatically show up on their feed.

Alrighty, now that we got all that cleared up…

Person Holding Phone with Social Media App Icons


Let’s get Started

If you already have a personal Pinterest account which you would like to use for your business, you can convert it to a business account in a matter of seconds. Just go on and fill in some additional information about your business and accept the business specific terms of use.

However, if you do not already have a Pinterest account, it’s not much more complicated than that. Go to and click ‘Join as a business’. Enter all the requested information, review the terms of service and privacy policy. Then click Create account. Ta-da!