Game Blocks with the Word PInterest
December 4, 2017

How to Use Pinterest for Business

With 200 million monthly users, Pinterest may not be the social media powerhouse like Facebook just yet. However, it is fast gaining traction within the social media sphere – making it a valuable platform for businesses to tap into.

Like any other social media site, Pinterest enables businesses to gain insight into valuable demographics that can help to provide more personalised engagement opportunities and increased sales. One in every two Pinterest users are millennials and while it is true that the network does have more female users than male, 40 percent of the new users are men.

Not convinced yet? Keep reading.

So Why Should Your Business Use Pinterest Anyway?

Well for starters, unlike users on any other social media platform, Pinterest has highly engaged users who are actively searching to make a purchase (a whopping 93 percent to be exact – yeah, that’s almost all of them). Meaning that is you do not have a solid plan in place for how to use Pinterest as part of your business strategy, you are definitely missing out on some key opportunities to reach out to potential new customers.

Second, more than half say they have discovered a new brand or product from business content on Pinterest and one in every two people have made a purchase after seeing a Promoted Pin.

Feeling intrigued, yet? The next section will walk you through the Pinterest for Business setup process.

Woman Using Pinterest on Laptop

Woman Using Laptop

First Things First

Before anything else, here is a quick overview of some key Pinterest terminology:

Pins

Do you want to try guessing what this is first? Come on, it’s easy. Pins are simply images or videos that someone chooses to save on Pinterest. For business, more important than the image or video itself is the link. Every pin has a back link to the original source, so Pinterest can be a great source to generate traffic to your website.

Boards

Pinterest users are called Pinners. Pinners save a LOT of stuff – an incredible 100 billion Pins to date. In order to keep everything organised, they can sort their Pins into collections which are called boards. For example, if someone wants to save a recipe they’ll create a board called ‘Recipes’ and save all their recipes there.

Pinners can follow an entire account or just a specific board which interests them.

Feed

Just like on any other social media network – the accounts or boards users are following will automatically show up on their feed.

Alrighty, now that we got all that cleared up…

Person Holding Phone with Social Media App Icons

Phone

Let’s get Started

If you already have a personal Pinterest account which you would like to use for your business, you can convert it to a business account in a matter of seconds. Just go on http://business.pinterest.com and fill in some additional information about your business and accept the business specific terms of use.

However, if you do not already have a Pinterest account, it’s not much more complicated than that. Go to https://business.pinterest.com/en and click ‘Join as a business’. Enter all the requested information, review the terms of service and privacy policy. Then click Create account. Ta-da!

Organised for productivity
November 23, 2017

How to Plan for a Productive Workday

The line between work lives and personal lives is often blurred. We find ourselves taking work calls at home and checking emails before bed after a long day in the office. Whilst some of us thrive on the constant work life it can often lead to us burning out and our productivity dwindling. So how can we plan for a productive work day?

Continue reading

November 21, 2017

Why You Should Be Using Social Media Marketing

We have been catapulted into an age where everything is online. With the ever-growing opportunities that social media marketing presence to companies small and large, here are some of the many reasons that you should be using social media marketing.

Increased Brand Awareness

Social media is used by millions of people, this means that if your company markets on social media, it also has the potential to be seen by millions. It is used to syndicate content and increases your businesses visibility online. This, in turn, can help boost your search engine ranking and make your company more accessible to new consumers.

 

More Inbound Traffic

When you limit your marketing strategies and don’t advertise on social media you run an extremely high risk of limiting your customers to regulars. Being on social media allows consumers who once might not have known your company existed to explore your company and see if it’s right for them.

 

Better Customer Satisfaction

Social media allows you to communicate and network with potential and existing customers a lot easier than you would have been able to before. It allows you to get customer feedback and respond to any enquiries and complaints. This boosts your customers’ satisfaction when they see that your company actually cares enough to respond to what they have to say.

 

 

Improved Brand Loyalty

This comes hand in hand with brand satisfaction. If your customers are satisfied they are more likely to grow a loyalty to the brand. This happens when a trust is formed between customer and company. People who are brand loyal are likely going to choose your products or services over your competitors.

 

Cost Effective

Social media marketing is one of the most cost-effective advertising strategies. Signing up and creating an account is absolutely free across almost all social media platforms. From there you can either choose to invest in paid promotions such as adverts or sponsored posts or just use the sight for free. You are more likely to get a higher volume of new customers through paid ads, but that doesn’t mean that you won’t if you opt for the freebie option. A lot of social media platforms operate on a pay-per-click (PPC) system, which means that you won’t actually start paying for some adverts until you start seeing results!

 

Increased Marketplace Insight

Social media is a wonderful thing for a company because everyone is on it, and it’s not just customers you should be interested in. You can also view your competitors, their campaigns, and their success (or failure). Social media gives you access to analytical data for your own company as well as your competitors. Which could be useful when devising a new strategy.

November 20, 2017

Why you need an orthodontist in Glasgow

Sometimes people don’t know who to visit for their dental problems, this is because they do not know the difference between a dentist and an orthodontist. They both deal with dental problems and may sometimes work together to ensure that your dental problems are taken care of but they clearly work in different manners. Orthodontic treatment is considered a speciality and it is concerned with the treatment of improperly placed jaws, crooked teeth and improper bites. The treatment helps to put the patient’s teeth in the right place using braces and teeth aligners to set the patients teeth in the required manner. Here we will explain why you need an orthodontist in Glasgow.

Difference between orthodontist and a general dentist
Orthodontists will often refer you to a general dentist for cavities, cleaning, removal and other dentistry problems. Dentists will also refer you to orthodontists for specialised dental care.
An orthodontist is a dentist who has taken additional specialised schooling to specialise in a specific area of dentistry and can, therefore, work as a dentist. Dentistry is a general medical speciality that deals with jaws, gum, nerves and teeth while orthodontics is a speciality of dentistry and it focuses on the straightness of the teeth, occlusion and correcting bites. All orthodontists are dentists but not all dentists are orthodontists.


When do you need an orthodontist?
In most times, only a dentist can determine if you need specialised care from an orthodontist. This is based on the tests that the dentist will use to diagnose your problem. The dentist will perform the following treatments:
1. Gum disease
2. Veneers
3. Teeth whitening
4. Root canal problems
5. Crowns
6. Bridges and fillings
7. Tooth decay

A dentist will also provide your primary dental care including diagnosing, check-ups, cleaning, x-rays and manage your general oral requirements. He will also deal with removing and filling of cavities.
An orthodontist, on the other hand, will diagnose and recommend a non-surgical procedure that will straighten or treat your dental deformities best. If you have some of the following conditions, you may be advised to seek for orthodontic treatment.
1. The spacing between teeth – This may be as a result of missing teeth or spaced growth of teeth leaving gaps in between.
2. Crowding – This is having many teeth than required for the dental ridge to handle.
3. Overbite – This is when the upper front teeth stick out too far over the lower teeth. Also called buck teeth.
4. Open bite – This is when the surfaces of the teeth do not touch when jaws are shut.
5. Under bite – when the lower teeth stretch forward than the upper teeth.
6. Misplaced midline – This is when the centre of your upper jaw is not lined up with the centre of your lower jaws.
7. Cross bite – This is when the upper front teeth do not come slightly in front of the lower front teeth when the jaw is shut together
Your orthodontist will use braces, wires, retainers and other tools to correct your dental formation. He will evaluate your condition and determine the best treatment for you that will be more comfortable and convenient. For adults, the orthodontist may decide to use aligners instead of the traditional braces as they are virtually invisible and are removed for brushing, eating and flossing. There are many orthodontists in Glasgow that provide a range of treatments for the above dental issues.
Patients should continue seeing their dentists during the orthodontic treatment for routine check-ups and cleaning. Dentists and orthodontists in Glasgow work together to ensure your oral health is taken care of.

7 Successful Young Entrepreneurs and What They Do

November 17, 2017

Pretty much everyone dreams of being successful, but these successful entrepreneurs have made it big at a young age.

William Zhou

Co-founder and CEO of chalk.com, a website designed to be like Microsoft Office for teachers. The website makes making lesson plans, assessments and collaboration on projects easy for teachers. It also promotes personalised education and ever since its release has been driving students’ success.

He said, “I had always thought that teaching is an easy job. I thought teachers taught from a textbook and got 3 months off in a year. It wasn’t until I visited my own high school teachers that I realized it’s not the case.”

 

Adam Lipecz

The founder and CEO of Codie, a toy robot and app that is designed to teach pre-teens computer coding. In this digital age, a lot more profit and non-profit organisations are investing in this sort of industry and training.

 AJ Cihla

Is the CEO and founder of Colitris. This is a mobile app that allows businesses to take their companies international, these are things such as adapting to target new languages and cultures, I process that without the app is extremely costly and time-consuming.

He says; “Our mission is to give great apps a global impact, regardless of team size or resources. Colatris is breaking down language barriers for mobile apps. Awesome technology should work effectively with any foreign languages.”

 

Daniel Fine

His brother has suffered from diabetes since she was 7, so Daniel founded the company Dosed at aged 11 and is still the CEO today, along with his co-founder brother. Their motto is “saving life’s and finding a cure.” Dosed is an app that allows people with diabetes to get accurate figures for nutritional information and insulin dosage. This helps eliminate the risk of calculation errors by not allowing things to chance and human error.

 

Sam Shames

Embr labs believe that individuals should have access to temperature control. Not only to reduce energy consumption but to improve people’s comfort.  The company’s first product Wristify is a personal thermostat that helps individuals stay comfortable by having access to heating and cooling on demand.

 

Aaron Goldstein

The company Fever Smart developed this idea after one of the co-founders had to undergo chemotherapy treatment, it was then he identified the need for continuous temperature monitoring.  The product is a non-invasive, real-time temperature monitoring system and works continuously and remotely. It enables users to catch potentially dangerous health issues through early detection.  Aaron is CEO and co-founder along with his sister who is co-founder and COO.

 

Sarah Tulin

Founder and CEO of Oxie, which is the first, smart, and wearable air purifier. It’s small enough to fit under your collar and purifies the air around you without having to wear an obtrusive and uncomfortable dust mask. The idea was first realised when Sarah was hit by a cloud of bus smoke on the way to work and realised just how bad the air pollution was.

November 16, 2017

Things You Should Know Before Buying a Property in Glasgow

Buying yourself a home is one of the most crucial decisions you will ever have to make. But you are already a step ahead if you’re looking at this article. But with so much money and time at stake, it is very important that you have a plan or an idea before sifting through hundreds of properties. It’s also important to ensure you choose the best estate agents in Glasgow for you. In this article, we will be looking at some of the things that you should have in mind before going for that ideal home in Glasgow.

 

Where do you want to live in Glasgow?

Glasgow boasts of different areas, each with its unique features. So where will you want to finally settle down? What will you consider?

  • Is it a long-term commitment? – If it is a long-term commitment, we would advise that you choose an area that is going through regeneration at this particular moment. This is because you are likely to be a beneficiary of low house prices before the prices start going up.
  • Looking for social life? – If you are that person who wants a social life and partying near them, then you should consider the populated areas with pubs, cafes and restaurants.

 

Do you have the necessary amenities near you?

After you have obtained an ideal home, you should consider the proximity of social amenities or things you might need for your survival. You could consider things such as:

  • Supermarkets
  • Pubs, restaurants and bars
  • Schools
  • Hospitals

These are some of the things that you will need from time to time and it makes no sense having to drive for very long distances just to get some of these basic services.

 

How easily can I get to my job?

Very important! No one wants to get stuck in traffic for three hours in the name of going to their jobs. So make sure that you choose an area that is near to transport services, bus stations and quality roads. If you work from home, then this may not be a factor to you but for anyone travelling daily for work, then you must agree with me that this, in fact, should be your number one consideration!

 

How are you going to pay for the house?

Now here comes the big question, how are you going to pay for the house? Here are a few things to consider when it comes to the payment of your home:

  • Mortgage- How easily can one get a mortgage? – Apart from approaching the big banks for a mortgage, you can also visit your local credit union for a wide range of mortgages to meet your desires.
  • Cash- Do you have enough cash to pay for the house? If yes, then you are good to go.

Know the best payment options that can work for you. Remember that, whatever happens, obtaining a new house should not lead you to a financial crisis. You should always work on something you can afford. Your estate agent can help you with this if you give them a rough idea of how much you’re looking to spend.

 

Choosing your estate agent

Choosing an estate agent can be tricky because there are so many options. Here are some tips for helping you choose the best estate agents in Glasgow;

  • Ask for recommendations from family and friends
  • Decide if you’re going to go traditional or online (or both)
  • Draw up a short list of estate agents and look for reviews

Those are some of the factors that you should consider when trying to get a home in Glasgow. Remember your home should be a source of your joy, so choose wisely and carefully.

November 13, 2017

Lip Fillers: What You Need to Know

Way back in 2014 – before Kylie Jenner made it a thing – lip fillers were still a fairly taboo subject. Since then there has been a huge increase in the number of young women (and men) going under the needle – with ‘lip filler’ being one of the most Googled beauty search terms in the UK this year. But what are the benefits and risks of this potentially dangerous trend?

 

What Are Lip Fillers?

Lip fillers, or lip augmentation, is a cosmetic procedure which can improve the appearance of lips by adding;

  • Shape
  • Structure
  • Volume

On average the effects last for 6 months after this more filler is needed to maintain them.

There are many different fillers that you can use. Hyaluronic acid fillers can be used to improve the skin’s contour and reduce depressions in the skin due to scars, injury or lines. Hyaluronic acid is found naturally in the body, so is arguably the safest of all lip fillers, so if you’re going to get the procedure done it’s recommended that you choose this one.

 

Why Do They Have Such a Bad Name?

For years, lip fillers have had an increasingly bad name. This was due to a handful of celebrities who pushed the boundaries and took it way too far. With unrealistic looking lips that were very unflattering, and botched jobs from non-certified cosmetic surgeons, with the use of substances such as silicone – which still have lasting effects on those people today. It’s no wonder that the general public turned their noses up at it for so long. But with the improvement of quality for both training for people who are going to be administrating it and substances used, are you still at risk of having a botched lip filler job?

 

Benefits of Hyaluronic Acid Fillers

Control Over Lip Volume

The amount of substance put into the lips can be controlled by the doctor. So you know your lips won’t look ‘overdone’ if you’re wanting a more natural look.

Gradual Pace of Treatment

Lip fillers can also be done gradually over time during different appointments, this will help you achieve your desired look without a huge change being made all at once.

Bumps Dissolve Easily

Any lumps and bumps created by movement of the lips can be dissolved easily.

Less Bruising

There may be less bruising and swelling compared to other dermal fillers.

Allergic Reaction Unlikely

Although there is still a possibility you will have an allergic reaction it is unlikely because they are made from substances similar to those found in the body. If you are allergic to lidocaine let the doctor know before getting treated.

 

Side Effects

Common side effects include;

  • Bleeding from injection sites
  • Swelling and bruising
  • Redness and tenderness at site of injection

These side effects should subside within a few days.

More severe side effects include;

  • Severe and prolonged swelling or bruising lasting 7-10 days
  • Asymmetrical lips
  • Lumps and irregularities in lips
  • Infection
  • Injection into blood vessel (causing tissue loss)
  • Ulceration, scarring, or stiffness of lip
  • Allergic reaction causing redness, swelling, or itching around the lips

If extreme swelling and a fever occur, you should call your doctor immediately.

Can I Get Lip Fillers?

To have this sort of treatment you must be a non-smoker. It is also important that you are in good health before undergoing lip augmentation as problems such as oral herpes, diabetes, lupus, and blood clotting problems can all prevent you from getting this kind of treatment done.

Want lip fillers? Don’t compromise on quality, go to a fully certified doctor that you can trust!